Controlling the user experience is very important in branding and perhaps it’s time to look at phones like the Europeans do… at the phone, not the provider.

[phone scoop]

Here’s the gist:

On September 20, you can pick 5 or 10 phones to call (cell or landline) and call for free without using any of your minutes.

Qualification:

Customers with individual Nation plans of $59.99 or higher can use A-List with Rollover to select up to five domestic phone numbers to call anytime –including landlines and wireless numbers on any network– without using any of the minutes in their plan.

FamilyTalk customers with plans of $89.99 or more can select up to ten numbers which any person in the FamilyTalk plan can call as much as they want.

You can learn more at the A-List site or by reading AT&T’s Press Release.

[AT&T via jkOnTheRun]